Let’s Tweet in 3 Easy Steps

Login to Twitter Mobile

I joined Twitter with the early adopters, but I never figured out what I wanted to do with it. About a year and a half ago, I looked at my nearly empty twitter account that had been languishing for I don’t know how long. I considered deleting it, but instead decided to use it as…

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Building Engagement vs. Relationship

Children engaged in painting with their art teacher.

Is there a difference between building engagement and building relationships? One leads to the other and there is a distinct difference, particularly in philanthropy. While simple engagement may be enough for your organization, it won’t necessarily lead to lasting relationships that help fund long term campaigns. Developing donors is often a relationship building activity, but…

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